Isabella in Deephaven Life

As September Issues are weighing down our mailboxes, beach bags and briefcases and Vogue Editor Anna Wintour is filling our minds with thoughts of Autumn jewel tones I MUST direct your attention to DEEPHAVEN LIFE.

We are excited to be the featured Young Achievers in the September 2010 Issue and encourage you to read the copied article below. (Unfortunately there is not an online version of the publication as of yet)

Deephaven – You don’t need to look very hard to find Deephaven’s best kept secrets, the neighborhood beaches, boutiques and yoga studios are around both corners! But keep your eyes, i-pads and mice peeled because Deephaven natives Natalie Judd and Sarah Welle are approaching the one year anniversary of their locally designed and crafted online jewelry venture, Isabella Jewelry LLC.


To know the faces behind Isabella Jewelry is to know that their story involves not just two girls close in age, hair-color, texture and straight teeth. Although they do share a dentist, they also share families better described as relatives you can choose.

Friends PK (pre-kids), Natalie and Sarah’s parents met in Excelsior and raised their kids mostly at Deephaven Beach. Both Natalie and Sarah have referred to Wisconsin and France as home at different times in their lives, but for now they are back to their roots in Deephaven and happy to be close to family and friends while searching for what the next chapter of life will bring.

Down to some real business, Isabella Jewelry was born of an idea to encompass women’s various style personalities (t-shirt, work, bold and occasional) under one brand. The four styles, Liz (t-shirt), Elle (professional), Izzy (bold) and Bella (occasionally special) are all found under the same brand, Isabella, and can be bought online at their website or on etsy.com, the booming online marketplace for everything handmade.

Throughout the past year Natalie and Sarah have been busy hosting home parties throughout the metro area, selling online using Etsy, as well as building their own website. Isabella Jewelry is anxious to start breaking into local art fairs and expo shows while keeping up an online marketing plan and their strong social media presence.


Don't know where Deephaven, MN is on a map? Check it out!

When you feed a mouse a cookie...

she will probably ask you to go to the NORDSTROM anniversary sale.  The season of change is upon us. It starts with Fashion Week and then the sneak peak sales get you all excited to wear your FRYE boots, except it's 90 freaking degrees outside, then Natalie starts classes in PRAHA, football two-a-days begin and before you know it you're sitting in a sales meeting discussing holiday liquor merchandising. What woven webs we weave.

Although I cannot explain the previous paragraph I will tell you "I'm out for a walk, but I'll just stop by and buy some jewelry shoppers" ISABELLA HEADQUARTERS have moved locations to Park Ave. If you have any questions e-mail us at info@isabellajewelryonline.com.

Enjoy this wonderful month!

and keep an eye out for new product, we are getting excited for FALL TRENDS!

Creativity from Crisis and the '80s Revival

For the current unemployed twenty-somethings, drawing creativity from a crisis is survival. Yes, I could live at home with my parents where the food and wine flow "freely," and apply to every opportunity on Monster.com, but it will be creativity that will eventually move me out. Kate Betts, Editor of TIME Style&Design, writes in her note, Drawing Creativity from Crisis (Fall 09), "For Michael Kors, fashion's current 80s revival is all about confidence." It IS what we all need right now, and if MK says it you better believe Isabella is listening.

Keeping in mind a total 80s revival is not what every woman is thinking when purchasing her fall accessories, Isabella is refining some 80s inspired hoops and dangles to complete a fashionable, wearable and confident collection. As for those of you who were scarred by the age of peplums and blue-eye shadow, Isabella has something for you too.


I agree with Kate Betts, “The most creative people find opportunity in crisis." Fortunately for Natalie and I Isabella Jewelry is an opportunity combining our passion and our creativity into a company which before now, had only been talked/dreamed about around dinner tables at one of the homes where the food and wine flow freely...

Visit NYTimes for more on the '80s revival:
http://www.nytimes.com/2009/08/20/fashion/20EIGHTIES.html